The Buhner.com Blog

From the Dr. Pepper/7Up website:
Dr Pepper today announced the introduction of Cherry Vanilla Dr Pepper and Diet Cherry Vanilla Dr Pepper in its heartland markets, with a national roll out planned for January 2005. Reminiscent of favorite fountain drinks from the 1950s, Cherry Vanilla Dr Pepper is the first offering in the company’s new Fountain Classics line.

Cherry Vanilla Dr Pepper and Diet Cherry Vanilla Dr Pepper combine the one-of-a-kind taste of Dr Pepper with a splash of cherry and a hint of vanilla. New Fountain Classics flavors will be introduced depending on the demand and tastes of Dr Pepper lovers.

“We looked to consumers for insight when we developed Cherry Vanilla Dr Pepper and Diet Cherry Vanilla Dr Pepper,” said Jim Trebilcock, senior vice president – consumer marketing. “Dr Pepper drinkers are always finding new ways to enjoy their Dr Pepper whether they add vanilla or cherry or other fountain flavors.”