The newest trend in giftgiving – nothing

I got this from the Miami Dolphins (who have possibly the worst online “pro shop” in all of sports) in my email today:

NEED A LAST MINUTE GIFT, FAST? Virtual gift cards are delivered via e-mail within 24 hours!

I understand how people don’t like gift cards because there isn’t that much “thought” put into them, but I can understand them; I wouldn’t want to shop for me, since I’m very particular with the things I use, and a gift card makes life easier for people, especially if they’re sending something in the mail (instead of cash).

But really, what kind of message does it send to say “hey, here’s an email that you’ll probably delete as spam because I forgot that tomorrow is Christmas because I live in Antarctica and South Pole people refuse to acknowledge the actions of those at the North Pole”?

These are kind of the layers of giftgiving:

  • Priceless item (cure for cancer, super powers)
  • Item so expensive can only be bought in theory (275 carat diamond, Space Shuttle, Norway)
  • items with meaning / good positive thought behind it
  • Gift cards (> $100)
  • High priced items with no thought behind it
  • High priced items with negative thoughts or underlying reasoning for it (Here’s a new stove, now get off your ass and make me some dinner)
  • Gift cards ($25-$100)
  • Low priced items with no thought behind it
  • Gift cards (< $25)
  • Low priced items with negative thoughts or underlying reasoning for it (Here’s a condom – I heard your new girlfriend has a “reputation”)
  • Nothing
  • “Virtual” gifts (I gave you nothing, but I will insist that it was something and become angered when you don’t appreciate it)
  • Punch in the face

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